Analytics & Marketing Manager

Lexi Morgan

In this role, we expect you to have strong logical reasoning skills and business intelligence. The ability to communicate effectively is essential. If you have solid industry experience, we’d love to hear from you. Your responsibility will be to share the mission and goal of our client’s business and use data from your marketing efforts to drive growth.

Basic Responsibilities:

  • Understand business needs and objectives
  • Partner with ad agency for all promotions, campaigns, and more
  • Work closely with e-commerce resources
  • Continuously research competition, branding, product enhancements, and new marketing initiatives
  • Develop strategies for effective data analysis and reporting
  • Create and track budgeting
  • Define company-wide metrics and relevant data sources
  • Select, configure, and implement analytics solutions
  • Oversee all analytics operations to correct discrepancies and ensure quality
  • Create presentations for Board of Directors and Sales team
  • Keep abreast of industry news and trends
  • Other duties as assigned

Skills to be successful:

  • BS in Marketing, Business, or related field
  • Superb written and oral communication skills
  • Innovative mindset and the ability to think outside the box
  • Solid experience in data analysis and reporting; industry experience is a plus
  • Background in market research and project management
  • Analytical skills and strong organizational abilities
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