If your business has not yet hopped aboard the social bandwagon, then you need to reconsider. Millions of people use social media on a daily basis. There are dozens to choose from but not all platforms are right for every business or industry. Most people are familiar with Facebook, Twitter and LinkedIn. We’ve even had our fair share of coverage on LinkedIn and how job seekers can benefit from it. But let’s talk about taking social media and using it to the benefit of the employer. We want to help you find your newest and greatest employee and it’s no surprise that social media can enhance that process.
First and Foremost
Play by the rules! If you plan to use social media, whatever the platform may be, you MUST familiarize yourself with that platform. Diving into something—especially social media—without understanding it first, can really leave a dent in the reputation of your business…FOREVER. And we only want the best for your business! So PLEASE, research and learn the ins and outs before getting in the driver’s seat and stepping on the peddle. Always wear your social seatbelt. And by that we mean use your judgment and error on the side of caution.
Get the Word Out
Use Social Media to advertise open positions in your company or business. You can even throw in a few dollars for an ad that hundreds, maybe thousands will see. These are available on both Facebook and Twitter. You’ll be able to choose your target audience and their characteristics for a better reach. Don’t forget to use #hashtags to give you an up on searchable key phrases related to your industry. In 140 characters or less, you can post a simple, yet crowd-catching tweet that might just raise the eyebrows of your next employee.
Use Social Media to tell the world what your business is all about. Let the Social Media world get to know you through continued use of solid content that stays true to your brand. You can post blogs, fun facts, project updates, visuals…highlight an employee when they get promoted or provide fun examples of team building activities or life outside the office during work outings. Formulate about a month ahead of time a general idea of what you want to post. People get busy and not all days are as creative as the next. A content calendar is strategic and will hold you accountable to stick with the plan.
If you’re already in the habit of supplying quality content to your page, you have a head start for when it’s time to post any available job openings. It’s all about building trust in your brand. If your brand has proven solid, consistent content, it’s much easier for people to connect with you.